These studies are triggered by events that impact consumers’ buying or usage preferences.
Here are the currently available studies:
Food Avoidance
The Apr 26, 2024 food poisoning incident in Riyadh triggered consumer concerns on food safety and hygiene. We conducted a quick study on our community to understand the level of concerns, resulting food avoidance behaviors, and suggestions that F&B industry should take.
From time-to-time, we conduct syndicated studies that address aspects related to a specific category or sub-category. Some of these studies are one-time while others are trackers, that are run periodically.
to learn about the available studies