Data Analysis

Are you treating data as an asset yet?

Most executives recognize the importance of data for their business’s success. But few treat it as a real business asset. Here are the 4 key reasons why.

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Inability to introduce a data culture

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Lack of alignment between business & IT

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Pursuit of
short-term business objectives

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High costs associated with data analytics

Muhimma helps brands and retailers drive value out of transaction, customer service, loyalty, social media and market research data.

We collect data from a multitude of sources, clean it and build custom models using artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and large language models (LLM) to analyze it.

Results of analysis are run through subject matter experts who contextualize data in the form of business insights.

We then share these insights as easy to understand data stories and interactive dashboards.


Here are some of our AI, ML and
NLP powered data solutions.

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eCommerce intelligence

As more consumers buy more online, success pivots on determining which products to sell online and the pricing strategy to follow.

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Campaign analysis

Get the most out of your marketing technology investments. Understand which campaigns yield best conversion rates.

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Basket analysis

Make customers buy more from you—optimize your basket composition and increase revenue per customer.

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Social pulse

Use social media chatter to shape how your brand resonates with your audience's needs and interests. Dominate your category on the social media platform.

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Loyalty analytics

Understand your loyal customers. Reward them right. Figure out how more customers can take successful purchase journeys.

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Voice of customer

Find out how customers find the experience shopping with you. Dive deeper into why or why not will they shop with you again.

Can’t figure out how to extract value out of your data?

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