Predictions & Assumptions

Actionable Insights, Direct from Consumers, Faster and Cheaper.

How are consumer behaviors evolving after COVID-19?

How is the retail value chain evolving?

Why Do Consumers
Buy What They Buy?

What makes them switch from one product to another overnight? How do they decide what they want to buy? Who influences their buying decision? Do they identify with our brand? How can we provide them a satisfying shopping experience?

Failure to accurately answer these questions costs brands millions of advertising dollars, failed products, and market share.

We help brands answer these and other tough questions everyday.

Welcome to Muhimma Digital Platform – Middle East’s first technology company that enables brands to learn consumer behaviors, faster and cheaper.

Why Muhimma?

Through a unique combination of crowdsourcing, platform business model, and advanced technology, we help consumer market players stay on top of their game in three distinct ways:



Access To Real Consumers

Leverage our community of thousands of consumers across KSA and UAE to gain first-hand Insights

Direct Interaction with Consumers

Our Platform allows brands to gather insights directly from our Community and get projects and tasks done


Use our advanced technologies for data collection, analysis and presentation in real time

What was she

She liked and shared your ads on Facebook, why didn’t she buy your product?

Consumer behaviors are driven by emotions. Emotional marketing gets likes, clicks and shares but these do not convert to sales. Why?

How do Successful
Products find

Thousands of new products & services are introduced every year. Only a handful of them win customer approval. What differentiates successful products from the unsuccessful ones?

The primary difference is that failing products fail to solve a real customer problem.

“Each year, 80% of all new product launches fail” Clayton Christensen

Are you solving the
wrong problem?

Segmenting Market by Consumer Type is based on personality traits which stay the same all through a person’s life. On the other hand, consumer attitudes, behaviors and needs change with time.

Do you need to reconsider the way you do market segmentation?

Technology is failing
the market research

The 2019 Grit Insights Practice report says that 71% Brands are far from satisfied with their Market Research companies to use data visualization, big data analytics, mobile survey and artificial intelligence.

Connected Consumers will drive technology adoption in the market research industry.

Download the Muhimma App
to become a BusyBee

Head to the Android or IOS Store & Download the Muhimma App.