Why Do Consumers
Buy What They Buy?
What makes them switch from one product to another overnight? How do they decide what they want to buy? Who influences their buying decision? Do they identify with our brand? How can we provide them a satisfying shopping experience?
Failure to accurately answer these questions costs brands millions of advertising dollars, failed products, and market share.
We help brands answer these and other tough questions everyday.
Welcome to Muhimma Digital Platform – Middle East’s first technology company that enables brands to learn consumer behaviors, faster and cheaper.
Through a unique combination of crowdsourcing, platform business model, and advanced technology, we help consumer market players stay on top of their game in three distinct ways:
How do Successful
Thousands of new products & services are introduced every year. Only a handful of them win customer approval. What differentiates successful products from the unsuccessful ones?
The primary difference is that failing products fail to solve a real customer problem.
“Each year, 80% of all new product launches fail” Clayton Christensen
Are you solving the
Segmenting Market by Consumer Type is based on personality traits which stay the same all through a person’s life. On the other hand, consumer attitudes, behaviors and needs change with time.
Do you need to reconsider the way you do market segmentation?
Technology is failing
the market research
The 2019 Grit Insights Practice report says that 71% Brands are far from satisfied with their Market Research companies to use data visualization, big data analytics, mobile survey and artificial intelligence.
Connected Consumers will drive technology adoption in the market research industry.
Download the Muhimma App
to become a BusyBee
Head to the Android or IOS Store & Download the Muhimma App.
BECOME A BUSYBEE, YOUR REWARDS ARE JUST A FEW CLICKS AWAY!