Challenges faced by Brands & Retailers
Despite market research being an established industry, research executive at brands and retailers continue to suffer from 4 key challenges.
Dilemma facing the market research industry
Market research companies struggle to help customers overcome these challenges because of the following key reasons.
Little value that brands can derive from the research they conduct.
To help brands and retailers overcome these challenges, Muhimma’s business model rests on 3 pillars.
Muhimma is a technology company that collects research data using our purpose-built platform and analyses results using advanced AI, ML and analytics tools.
We have built and nurtured a community of over 2 million real consumers across the region. The community participates in surveys, focus groups, in-depth interviews and carries out tasks such as mystery shopping, store audit and information collection.
Apart from our team of market research experts, we have a strong team which has experience in marketing, sales, product development, customer experience and data analytics.
Types of Market Research we do
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