Market Research

Challenges faced by Brands & Retailers

Despite market research being an established industry, research executive at brands and retailers continue to suffer from 4 key challenges. 

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1. Data
quality

  • Are the survey participants actually who they say they are? Or are they 
  • How do research agencies validate participant responses?
2

2. High
Cost

  • With research budgets reduced and so many initiatives to support, how can you get more done with less?
3

3. Speed of Execution

  • How soon can I get survey results to support marketing and NPD initiatives
4

4. Business Insights

  • With so little time at hand, how can I help my internal customers interpret research findings in business context?

Dilemma facing the market research industry

Market research companies struggle to help customers overcome these challenges because of the following key reasons.

1

They rely on online panels, whose identities they know nothing about

2

They have no means to validate responses and correlate them with responder personalities

3

Most have not built capabilities in advanced data analysis and presentation tools

4

They don’t have business domain experts to interpret survey results in business context

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The result?

Little value that brands can derive from the research they conduct.

Muhimma’s Solution

To help brands and retailers overcome these challenges, Muhimma’s business model rests on 3 pillars. 

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Technology

Muhimma is a technology company that collects research data using our purpose-built platform and analyses results using advanced AI, ML and analytics tools.

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Community

We have built and nurtured a community of over 2 million real consumers across the region. The community participates in surveys, focus groups, in-depth interviews and carries out tasks such as mystery shopping, store audit and information collection.

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Business Experts

Apart from our team of market research experts, we have a strong team which has experience in marketing, sales, product development, customer experience and data analytics.

Types of Market Research we do

11

Usage & Attitudes

44

Advertising Effectiveness

77

Mystery Shopping

Interview

In-Depth Interviews

22

Brand Health Tracker

55

New Product Development

88

Retail Audit

Focus Group

Focus Groups

33

Segmentation

66

Concept testing

99

Dip-Stick Studies

New Location

Location Feasibility

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