{"id":1323,"date":"2023-12-11T10:33:12","date_gmt":"2023-12-11T10:33:12","guid":{"rendered":"https:\/\/www.muhimmaapp.com\/?page_id=1323"},"modified":"2024-03-24T10:16:20","modified_gmt":"2024-03-24T10:16:20","slug":"market-research","status":"publish","type":"page","link":"https:\/\/www.muhimmaapp.com\/services\/market-research\/","title":{"rendered":"Market Research"},"content":{"rendered":"\t\t
<\/p>
Despite market research being an established industry, research executive at brands and retailers continue to suffer from 4 key challenges.\u00a0<\/span><\/p><\/div><\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Market research companies struggle to help customers overcome these challenges because of the following key reasons.<\/p><\/div><\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t The result? <\/p>1. Data quality<\/h4>\n
2. High Cost<\/h4>\n
3. Speed of Execution<\/h4>\n
4. Business Insights<\/h4>\n
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Dilemma facing the market research industry<\/span><\/h3>
They rely on online panels, whose identities they know nothing about<\/h4>\n <\/div>\n <\/div>\n
They have no means to validate responses and correlate them with responder personalities<\/h4>\n <\/div>\n <\/div>\n
Most have not built capabilities in advanced data analysis and presentation tools<\/h4>\n <\/div>\n <\/div>\n
They don\u2019t have business domain experts to interpret survey results in business context<\/h4>\n <\/div>\n <\/div>\n
Little value that brands can derive from the research they conduct. <\/span><\/h2><\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Muhimma\u2019s Solution<\/span><\/h3>