How confident are you that you know what your customers like and dislike about your products and services? If you can’t answer this question confidently, then there’s a disconnect between your brand and your customers, which probably is growing. However, you’re not the only one.
Sales results tell you what sells and what doesn’t. But numbers tell only half the story. To find out the other, and perhaps the better half, brands need to learn the why behind what. The answer to why they do and don’t buy a product lies in learning consumer behaviors.
Consumer behavior is a combination of decisions and actions a consumer takes across all stages of their shopping journey: search, select, buy, and use.
By investing in learning consumers behaviors, brands can microsegment their target market more accurately, device appropriate marketing programs, design products that consumers love, and offer an overall experience that turn consumers into brand advocates.
Conversely, brands that ignore learning consumer behaviors follow a spray-and-pray marketing strategy, face the risk of their products replaced overnight, and attract a consumer who is at best, price sensitive.
In this blog post, we discuss how learning consumer behaviors enhance a brand.