Connected consumers will drive technology adoption in market research
The 2019 GRIT Insights Practice Report says that consumer brands are far from satisfied from their market research suppliers. A key reason is the inability of traditional market research companies to use technology driven tools such as data visualization, big data analytics, mobile surveys, and artificial intelligence.
The market research industry will have to undergo a complete makeover. This pursuit will be driven by the connected consumer.
Characteristics of a modern day consumer
Takes no time to dump a brand if it fails to deliver via their preferred channel
Relies on online
Expects brands to understand their need
Uses mobile as the
Expects brands to adapt based on their actions and behaviors
Is aware of
We have crossed the chasm
While architecting Muhimma Digital Platform, we had the struggles of the market research industry in mind. We took up the challenge to support not only end-customers but also our peers in the industry. The objective: to enable our customers and ecosystem partners learn consumer behaviours, faster & cheaper.
We have envisioned Muhimma Digital Platform as Middle East’s research industry’s hub for technology solutions. Our technology solutions facilitate the entire insights value-chain.
Open Architecture for easy Integration
Muhimma platform’s open architecture has been purpose-built to enable customers and partners leverage the technology investments we have made. The platform is API-centric, thereby allowing our customers and partners to integrate with us or to use any of our technology components under an OEM arrangement.
So before you embark on a project to build a web portal, mobile or web applications and/or analytics engine, talk to us to see how you could leverage our technology investments, faster & cheaper.