For Insights to be valuable and interpreted beyond numbers, they need to be Actionable
Thousands of new products & services are introduced every year. Only a handful of them win customer approval. What differentiates successful products from the unsuccessful ones? The primary difference is that failing products fail to solve a real customer problem.
To build products and services that customers love, product professionals need to answer 3 sets of questions:
1. What jobs are consumers trying to do?
2. What problems they are trying to solve?
3. What gains do they want to achieve?
We help answer these questions and provide unique insights during different phases of the product lifecycle.
To test new ideas, brands need consumer views on those ideas. We facilitate this through a series of Usage & Attitude surveys. Our community provides valuable insights into how consumers perceive your organization, your products, and what else do they want you to innovate.
For a new concept, you want opinions from potential users. Our community is the perfect group for that. They provide unbiased views on whether the concept(s) will address real customer problems and address which known or latent needs. This helps you decide which concept(s) to take forward to the prototyping stage.