Knowing that consumer behaviors are driven by emotions, Marketers roll out emotional content on social media. They succeed in compelling consumers to like, click, and share their messages. However often, likes and shares do not covert to sales. Consequently, marketers struggle to justify the ROI on social media spend. Why?
Emotional marketing only works when consumers subconsciously identify with the experience they get using your products and services. It isn’t about clicks or likes. It is about the feeling of pride, ownership and belonging when they purchase from you. Consumers want brands to listen to them, learn their likes, dislikes and buying preferences – right from the first engagement to product selection to post-sales service.
Our insight Solutions for Marketers do just that!
Optimize your marketing spend by proactively reaching out to our community to see if your upcoming campaigns would resonate with them and what’s the best channel to reach them. Find out the why behind unexpected sales results.
Learn how a leading hair oil brand saved thousands of dollars by reorganizing their advertising campaign. Click Here
Learn consumer opinions on what do they think about and expect of your brand, what’s their experience of your products & services, do they believe they’re getting the value for the price they pay, and how do they find interaction experience.
Read how a renowned ghee brand was able to effectively relaunch itself by learning consumer experience expectations. Click Here
Micro-segment to zoom in on just the right target market. Create, disband, and re-create micro-segments at a few clicks to verify your positioning and messaging. Segment your market based on consumer needs.
We helped a global sweet spread to identify new niche markets through effective micro-segmentation based on consumer needs. Learn How
Track consumer’s changing preferences and behaviors alogside competitor actions and new entrancs with our Tracking Studies. Maintain panel consistency with same cohort of the community identified and replace accounts with identical consumer profiles.
Thousands of new products & services are introduced every year. Only a handful of them win customer approval. What differentiates successful products from the unsuccessful ones? The primary difference is that failing products fail to solve a real customer problem.
To build products and services that customers love, product professionals need to answer 3 sets of questions:
1. What jobs are consumers trying to do?
2. What problems they are trying to solve?
3. What gains do they want to achieve?
We help answer these questions and provide unique insights during different phases of the product lifecycle.
To test new ideas, brands need consumer views on those ideas. We facilitate this through a series of Usage & Attitude surveys. Our community provides valuable insights into how consumers perceive your organization, your products, and what else do they want you to innovate.
For a new concept, you want opinions from potential users. Our community is the perfect group for that. They provide unbiased views on whether the concept(s) will address real customer problems and address which known or latent needs. This helps you decide which concept(s) to take forward to the prototyping stage.