Muhimma strives to
achieve one objective:
Helping consumer markets better understand consumer behaviors.
We achieve this objective by acting on two guiding principles.
Staying Close to Consumers
Consumer behaviors can only be understood by getting close to consumers. We are a modern organization steered by old beliefs. We believe that trust helps us get close to each other and trust, is earned. For centuries, communities have been the breeding ground for trust. That is why we nurture a community of thousands of real consumers across the Kingdom of Saudi Arabia and United Arab Emirates. Our trustworthy relationship with our community thrives on them knowing two key things:
1. That we always safeguard their personal information and identities, just likes ours
2. That their opinions are valued and help consumer markets improve the end-to-end experience
Consumers download our mobile app and sign-up to become Community members, called BusyBees. We roll out regular surveys on our mobile app, community members respond to those surveys and get paid. We categorize community members based on their demographics and carry out psychographic and behavioral segmentation based on community responses.
When a customer has a challenge understanding consumer behavior, chances are that our Insights Cloud already contains answers to some of those challenges. For the remaining ones, we solicit community responses, make business sense out of them and present “Actionable Business Insights”– all within a window of 96 hours.