Online shopping is growing. Yes, we all hear and see that. But not across all sectors of retail.
We asked 6,500 members of our community about their Eid shopping. Last year, 25% said they shopped online. This year, only 23% said they shopped online whereas 43% shopped in-store. While the coronavirus lockdowns contributed towards large number of consumers not buying Eid clothes in 2020, physical stores saw the return of consumers in large numbers this year.