Whether you sell burgers or luxury watches, ignoring minor tweaks in consumer behaviors may result in major setbacks for your brand.
Here are some examples of not so apparent changes in consumer behaviors over the past 6 months:
Whether you sell burgers or luxury watches, ignoring minor tweaks in consumer behaviors may result in major setbacks for your brand.
Here are some examples of not so apparent changes in consumer behaviors over the past 6 months:
While online shopping is being adopted by an increasing number of consumers, we have mapped the following 4 common psychographic traits in online buyers irrespective of the category:
Here are 2 significant attitudinal changes resulting from these minor behavioral changes over the same period:
In our discussions with around 450 brand executives over the past 6 months, 90% of them sounded clear about where the market is headed to. But while designing research questionnaire, we realized that most brand teams considered these subtle changes in consumer behaviors as auxiliary to their markets. Interestingly enough though, 6 brand executives said that our post-research findings (containing subtle changes in consumer behaviors) helped them have a fresh look. Consequently, they were able to redefine their value proposition. For 4 brands, that meant better utilization of NPD and advertising budgets while for the other 2, it meant meaningful alterations to segmentation.
At times, it is the 20% we don’t know that gets us.