From the other side of your App

In this brief note, we present 3 interesting findings from a recent survey of 500 consumers.

1. Consumers say that the top-3 reasons they stick to a home delivery app are:

What does this mean for your brand? In today’s technology-driven world, almost every organization has its own definition of Digital Transformation. However according to consumers, the most important aspect of digitally transforming a retail business is to streamline your supply chain operations. Another important aspect is promotional offers in terms of reward for buying more.

2. On an average, women use 4 apps while men use 3 apps at any given point in time.

What does this mean for your brand? Battle for consumer attention is intensifying. Consumers are receptive to increasing their exposure with apps and platforms that make them fulfill their needs, faster and cheaper. This approach levels out the playing field and provides an equal opportunity to brands regardless of their size and scale to win consumers’ trust and own them.

3. 76% consumers said that in the aftermath of the coronavirus, they are receptive to the concept of neighborhood retailing.

What does this mean for your brand? For mall operators, real estate investors, and brand franchises, it means opening small neighborhood centers which consumers can come in to check out the items they want to buy and pick up items that they order online. Restaurants, coffee chains, ice cream parlors, and snacking brands should consider investing in an ‘on-the-wheels’ strategy.