Today marks 500 days since KSA announced its first case of covid-19. With this global crisis far from over, people have learnt to coexist with it.
What goes on in consumers’ minds during crisis? What are the biggest fears and key concerns of people of different age groups & socioeconomic backgrounds? How do they address these concerns? And most importantly, what behaviors does fear drive?
We recently commissioned a study with 3,000 Muhimma community members across KSA and UAE on how fear influences behaviors. Here is a summary of what we learnt.
Top 3 fears & concerns of Gen-X and Gen-Y.