The unprecedented events starting Mar’20 rattled individuals, societies, businesses and countries. Consumers in the Middle East are out of the initial shock and are settling down into adjusted daily routines, popularly known as the new normal now. Insights from the Street is our ongoing Syndicated Research to support the retail industry’s revival and rediscovery initiatives.
Is your Marketing
The New Consumer has a gloomy and scary worldview. Digital campaigns offering discounts and promotions will not resonate with this worldview. What would, however, work is powerful storytelling around compassion and hope. Read how marketers need to better utilize curtailed marketing budgets?
How are Consumers Reprioritizing
Shopping centers welcomed consumers back upon resumption of economic activities. As consumers thronged malls, retailers wonder as to what’s on consumer minds regarding spending. Learn how spending behaviors of Gen-X and Gen-Y consumers across major income groups have changed, what kind of financial assistance they are receptive to, and where do they want to spend money?
What do Consumers Expect of Home
Covid-19 caused sudden and exponential rise in home delivery services. How do consumers compare the quality of services between when they picked up end of Mar’20 and 2 months later? What irritates them the most? What specifically concerns consumers about food, grocery, and electronics delivery? What questions should service providers ask consumers to improve their experience?
What Experience do Consumer
Expect from Online Retail?
Hesitant to go out to shop, consumers started to explore online options. What are the key elements of online shopping to them? How do they select which app to download amid a growing number of online shopping apps? Who influences their usage of an app or a portal? What challenges do they face in online shopping of fashion items, home appliances, food, and grocery?
Retail Transformation to Digital
In their transforming journey to Digital, Retailers in the Middle East are expected to unlearn and relearn new norms. At the heart of it sits consumer experience. How can brands remap their processes to match consumer buying journey from point of first contact till delivery and beyond? Why should they look for behavioral changes in consumers?
Marketers: Consumers Need
Covid-19 has severely impacted consumers’ physical and mental well-being. Stranded at home, consumers have increased media consumption. What are some of the ways marketers could make the most of undivided consumer attention help consumers? How should marketers addresses consumers maintain their physical and mental health during the locked home period?
Consumer Sentiments on the Quality of Home Delivery Services
Rushing to exploit the demand for home delivery services, restaurants, grocers and delivery companies missed out asking consumers about the experience they are getting. What is the actual vs perceived experience that consumers are going through? What are the disconnects in the home delivery value chain?
Evolving Consumer Behaviors
Staying home, consumer are becoming more receptive to online shopping. This is the best time for the retail industry to kickstart their stalled digital transformation initiatives. What are the disruptive innovations several businesses could bring about to expand into new areas? How would new digital offerings help consumers get through tough times and convert them into loyal customer?