In the spring of 2018, three friends
got together in a khaima outside Riyadh.
From Middle East’s business climate to soccer, technology soon enough took the centerstage of their conversation. While browsing on his mobile, someone expressed annoyance on the inaccurate marketing messages being pushed through. Referring to ecommerce, someone else pointed out the disconnect between the experience he had while shopping the same brand, in-store and online. Everyone chipped in with their views on why consumer brands have been unable to offer an omnichannel experience yet.
Brands need to learn consumer behaviors!” is what someone exclaimed! Everyone agreed. “But how could they do that when they don’t have access to consumers?” What can we do about it?
At that point, One of them grabbed a napkin and drew the concept of a technology platform that enabled interactions between brands and their consumers.
Everyone got excited. “Can we do it?” “Why not?” “Should we do it?” “Hell yes!”
From the back of the napkin emerged Muhimma, Middle East’s first technology platform for consumer insights & analytics.
“Muhimma” – means a crucial mission. Our mission is to help brands, retailers & the public sector derive actionable insights through direct and meaningful interaction with real consumers, faster & cheaper.